Looking for a blog editor or someone to optimize your SEO for you? Like anyone who works with you remotely, they can be tough to choose, and you need to do due diligence when looking for someone you trust. If you’re on the hunt for an awesome blog editor, make sure you look for the six things below.
1. How do they handle mistakes?
Don’t kid yourself, mistakes happen. I’d love to tell you that they never, ever, ever happen, but very occasionally, one will creep in. We have a really amazing, wonderful client who is the best person ever and if there’s ever a slight mistake in one of her posts (or just a difference of opinion or matter of style) some of her readers leave mean trolling comments – super mean ones (who does that?). Your blog editor should really apologize – profusely and promptly – offer to fix the issue and take active steps to ensure it doesn’t happen again.
2. Do they have good references?
From real people? Who have similar blogs to you? Are they people you can, if you wish, contact and ask about them? If so, good – and consider emailing or reaching out on social media to one or two of their clients. If there are no references, the references are from “Sally” with no last name, or anonymous, you may want to ask for a free trial. (Want one of ours? Click here.)
3. Do they form part of (or at least understand) your target market?
You may be a fitness blogger, a food blogger, a fashion or lifestyle blogger or you may blog about cheese. While expert knowledge isn’t really mandatory in a blog editor it will definitely help if your blog editor forms part of your target market, understands your target market and who you’re writing for, and enjoys reading and editing your blog.
4. Do they engage in frequent, transparent communication?
Your blog editor should be in contact with you not too much, and just enough – you’ll need to work out a system that works for you. Before you hire one however, take note: are their emails well-written? Does their writing make sense? Does their website make sense? Do they reply promptly? If you are looking for a blog editor and you struggle with their communication before you begin you may struggle with it even more once you’re a client.
5. Are they more than “just” a blog editor?
Blog editing is important, don’t get me wrong (this site wouldn’t exist if it weren’t) but your blog editor should do more than just mind your p’s and q’s, dot your i’s and cross your t’s. Your blog editor is first of all a pre-reader – very likely the first person aside from you to read each post. So if something on your site isn’t working, a link in your post doesn’t exist anymore, or something looks funny, your blog editor should speak up. Are there any other tasks your blog editor can do? We combine blog editing with an SEO service, in which we implement SEO good practice at the same time as we edit posts, and next year we’ll be offering social media scheduling, comment monitoring, and other blog-related tasks, because our clients have asked us if we would consider it. What overall value does your blog editor bring to your blog?